Upward Technologies has launched GTM, a new software platform for social media, content and marketing. The platform went live on 20 October 2026 at gtm.upwardtech.nl.
GTM prepares, schedules and tracks social posts, blog articles, newsletters and news in the voice of the customer's own organisation. One workspace holds a social calendar, content campaigns, SEO (search engine optimisation) tracking, social listening, competitor analysis, newsletter drafts and images. The software checks every draft against platform rules before posting.
The platform is offered as SaaS (software as a service), where Upward Technologies hosts and maintains the software. Customers can also request GTM to be tailored to fit their existing process and systems. At the end of a contract, customers can export their data.
Upward Technologies uses GTM for its own social media, articles and news. The company is based in Breda, the Netherlands, and builds software that it then runs and supports, with all work done inside the European Economic Area (EEA).
